about us action audits advertising analysis analytics associate director binomial test blue sky thinking branding bulletin boards business to business careers CATI clients communicating competitor analysis concept testing confidence interval confidence interval calculator conjoint analysis consumer contact us customer customer closeness customer profiling customer satisfaction dashboards depths DIY ethnography eye tracking financial FMCG focus groups food and drink free report hall tests healthcare hub immersion insight international key contacts key driver analysis LAB literature evaluation market research maximising data value mccallum layton media medical research methodologies MLTV modelling money matters multimedia news NPD observed sample proportion old grey whistle test online online surveys preference mapping presentation product creation product optimisation qualitative quantitative raw data reports retail ROI sample mean sample size sample size calculator sample std segmentation social media stats calculator stimulus safaris sustainability t-test calculator techniques tele-depths the grid tracking travel and tourism utilities vacancies video vox pops web buzz workshops z-test calculator


The Hub

Our latest Snapshots survey looks at how social media affects how consumers perceive and interact with companies and brands….

Nurture your potential at McCallum Layton by applying for one of our current job vacancies.

Welcome to The Hub, your insight centre. Access all elements of your research project.