McCallum Layton
Quality Assured Insight: Why ISO 20252 Is Important
McCallum Layton is accredited with the Market Research Quality Standard ISO 20252 and key personnel are also members of the Market Research Society (MRS).
When commissioning market research it pays to pick an insight agency that has a recognised quality standard seal of approval. Why? Because it provides assurance that your projects will be handled in a professional and accountable manner.
Our accreditation means that every project we undertake follows quality protocols which leave a transparent, documented audit trail to provide clients with the means to check our processes and procedures. Our work and procedures are independently audited each year so you can be assured that your projects are being undertaken to the highest quality. So, before commissioning market research check that the agency is ISO 20252 accredited.
Our status as MRS members is recognition of our commitment to professionalism and regulation through the MRS Code of Conduct. It underpins our strict adherence to industry standards and best practice in ethics, procedures and competence.
