We are also pleased to announce that Vivien Wilton-Middlemass will be representing McCallum Layton at the 8th Pangborn Sensory Science Symposium which is being held in Florence, Italy between 26th and 30th July 2009. Vivien will present a thought leadership paper which will show how through applying a multi staged approach of combined sensory and consumer research techniques we can identify and develop the best sensory stimuli suited to developing a successful branding strategy.
Sensory Science Symposium
If you would like to find out more about this paper or arrange a meeting with Vivien to discuss how we could help your business, please contact Vivien Wilton-Middlemass on Tel: +44 (0)113 237 5590.
