McCallum Layton
News
Optimising Brand Development (Fragrance 2009)
Vivien Wilton-Middlemass, Head of Sensory Research took to the stage at ESOMAR’s annual Fragrance conference which was held in Cannes, France between 22nd and 24th June 2009.
Vivien’s session showed how through applying a multi staged approach of combined sensory and consumer research techniques we are able to identify and develop the best sensory stimuli suited to developing a successful branding strategy.
The paper drew upon a number of case studies that demonstrated how such an approach to brand building can be developed successfully and many were based on Vivien’s personal experiences having helped in the past a wide range of companies and brands including:
Fragrance Houses
Givaudan
Firmenich
IFF
Companies
Unilever
Wella
SCA
Renault
Shell
If you would like to find out more about this paper or arrange a meeting with Vivien to discuss how we could help your business, please contact Vivien Wilton-Middlemass on Tel: +44 (0)113 237 5590.
