McCallum Layton
News
Centre Stage At Insight Show 2009
As official sponsor of this year’s Insight Show which took place at Grand Hall, Olympia between 30th June and 1st July, we were delighted to have had the opportunity to present a number of our papers on the conference programme and also in the showcase
theatre across both days.
The details of all our sessions can be found below, and should you wish to request your very own copy of any of the presentations, please contact John McCambley.
Day 1: Tuesday 30th June 2009 (12.15-1.00pm)
Bringing Segmentation To Life – A People Focused Approach
• Placing the customer at the heart of your approach
• Ensuring your segmentation has clear strategic applications
• Embracing segmentation to ensure a customer focused
strategy
Sarah Askew, Associate Director (McCallum Layton)
Matt Counsell, Partner and Head of Quantitative Research (McCallum Layton)
Mark Knight, Customer Insight Manager (Co-operative Pharmacy)
Day 2: Wednesday 1st July 2009 (10.00-10.45am)
Research In A Recession – How To Make Your Budget Go Further
• Check list to optimise your research design
• Better ways to work with your agency in order to drive
efficiency
• Cost saving methodologies and techniques
This session provided some tips and hints for getting the most out of your insight budget in the current turbulent economic climate, and suggested some cost-saving methodologies and techniques that you might not have thought of.
Julia Horlov, Partner and Head of Qualitative Research
Matt Counsell, Partner and Head of Quantitative Research
Behind The Mirror: Staying Focused On The Focus Group (Showcase Theatre, Day 1 and Day 2)
If you want to get the best from your research you’ll need to work as hard as the moderator (well almost). This presentation is excellent for clients who want to get the most from their focus groups. This session showed how to organise your thoughts and what to listen for to identify the core findings and truly actionable insights.
Julia Horlov, Partner and Head of Qualitative Research
Sarah Askew, Associate Director (McCallum Layton)
