McCallum Layton
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A Burst Of Vimto
Vimto Appoints McCallum Layton For Integrated Sensory and Consumer Research Project
Vimto, the soft drinks brand which is part of Nichols plc, has appointed us to undertake a combined sensory and consumer research study which will look at the company’s product development programme over the next 2-3 years.
Emma Hunt, Senior Brand Manager at Vimto said “We were very impressed with McCallum Layton’s vast experience and expertise in being able to integrate both a sensory and consumer research approach and in being able to provide a bespoke trained sensory panel for our study.”
We launched our sensory testing unit and panel in July 2008. The unit is headed up by former Businesswoman of The Year Vivien Wilton-Middlemass, who has over 30 years’ sensory research experience and works extensively with some of the world’s leading brands.
If you would like to find out more about our sensory research approach, please contact Vivien Wilton-Middlemass on
Tel: +44 (0)113 237 5590.
