McCallum Layton
Tactical Issues
You may be grappling with tactical issues on which you need specific data, for example, what impact would relocating or closing a depot have on how your customers perceive you?
We regularly examine market perceptions of potential activities, which might include new product or service developments, targeting new markets, re-branding plans, communications initiatives etc.
For example, we have provided market feedback to:-
- gain an understanding of the perceptions of modular construction techniques among NHS Facilities Heads to ascertain how our client could develop this market
- identify the marketing support that a government funded agency needed to provide to encourage companies to enter the recycling services market.
- ascertain the potential impact on industrial oil buyers of standardising order-to-delivery timescales to identify where cost savings could be achieved without loss of business.
To discuss your Business to Business research needs in more detail call Kate Thompson, Partner & Head of Business to Business on +44 (0)113 237 5590.
