McCallum Layton
Issues-Based Research
- Customer Satisfaction
- Issues-Based Research
- Strategic Market Assessment
- Tactical Issues
One of the most effective B2B marketing tools can be the publication of information and analysis on a topic of importance so as to underline your expertise. For example, what issues are your current and potential customers/clients facing and what help might they need? You can exploit this opportunity by demonstrating that you fully understand their concerns and are in a position to offer them effective support.
Thinking Ahead
We regularly undertake market research to gather data on a ‘hot topic’; we will write up the results which you can then incorporate into a detailed publication, summary mailer, seminar series etc, to help open doors to new customers.
For example, we have helped clients showcase their expertise on the following topics:
- Charities’ concerns over the sustainability of funding for their work (for a corporate law firm specialising in the charities sector)
- The future of continuing care for the elderly (on behalf of a healthcare development consultancy)
- The benefits and pitfalls of online marketing (on behalf of a consultancy specialising in this field)
To discuss your Business to Business research needs in more detail call Kate Thompson, Partner & Head of Business to Business on +44 (0)113 237 5590.
