McCallum Layton
How We Can Help You
In such a changing world never has the need for timely, accurate information about consumers and markets been more essential. But, information of itself is not much use; this is where we come in. We will work with you to provide insights and understanding that will bring people and markets to life to help inform your future strategy and growth.
Kathy Layton
Founding Partner
Listed below are just some of the areas in which we have considerable expertise.
- Market Appraisal
- Customer Satisfaction & Retention
- Product Testing
- New Product Development
- Packaging And Pack Design
- Usage & Attitude Studies
- Brand Development And Tracking
- Advertising Evaluation (Pre And Post Testing)
- Evaluation Of Marketing Materials
- Market Segmentation
- Online Research Services
- Multimedia Division
