McCallum Layton
Strategic Market Assessment
- Customer Satisfaction
- Issues-Based Research
- Strategic Market Assessment
- Tactical Issues
What is your market share, by volume and/or by penetration of customers/clients? What shares do your competitors have? Which competitors do potential customers use and why? What do other suppliers do better than you? What do you do better than competitors that you can promote? What concerns does the market have for the future that you can take a lead on now?
Above are just some of the questions we can answer for you so as to provide your business with a clearer direction and a sharper focus.
For example, we have:
- Helped a provider of corporate legal services to identify the critical factors in the choice of such services in the property sector.
- Provided a thorough analysis of the purchasing process for cleaning chemicals in the catering industry
- Assessed the key needs of users of structural steel beams in large commercial construction projects.
To discuss your Business to Business research needs in more detail call Kate Thompson, Partner & Head of Business to Business on +44 (0)113 237 5590.
