The leisure and travel industry is one of the largest and most diverse markets in the UK. Some sectors of the market, such as cinemas and campsites have been unaffected or have benefitted from the global recession, but many leisure and travel organisations have been seriously adversely affected - in fact the past couple of years have been amongst the worst ever for the collapse of holiday firms.
In addition to problems caused by the general economy, airlines have had to cope with industrial disputes, increases in Air Passenger Duty and volcanic ash! In these turbulent times, it’s more vital than ever for leisure and travel companies to be certain that they’re meeting customers’ needs.
We’ve worked with leisure and travel organisations for over 25 years and can provide you with the insight that will ensure that your marketing plan gives you the best chance of future growth and success.
Developing The Business Travel Market For Think Apartments
To discuss your leisure/travel research needs in more detail, email Andrew Shaw, Senior Research Executive or call him on +44 (0)113 237 5590.