McCallum Layton
Customer Satisfaction
- Customer Satisfaction
- Issues-Based Research
- Strategic Market Assessment
- Tactical Issues
How effectively are you servicing your market relative to your competitors? How does the market perceive your strengths and weaknesses and how do they change over time? What happens to satisfaction levels when new initiatives are introduced? 
Keeping Customers Satisfied
We can show you how various insight techniques can be used to explore the strength of customers’ attachments to you, your products, and your brand. We carry out both continuous and ad hoc customer/client satisfaction research in a wide range of sectors, providing tracking data online where applicable. You can use this data to ensure you’re doing everything possible to keep your customers happy and loyal.
Some examples of how we help clients include:-
- tracking the satisfaction of a leading energy company’s business customers concerning the purchasing and supply of electricity and gas.
- monitoring the views of financial service partners regarding the service and assistance they receive from one of the UK’s best known insurance companies.
- assessing the degree of satisfaction amongst NHS Trusts with the
- providing data for a leading UK business consultancy regarding customer satisfaction among their NHS Trust clients
To discuss your Business to Business research needs in more detail call Kate Thompson, Partner & Head of Business to Business on +44 (0)113 237 5590.
