At no time in the previous century has the dynamic and changing character of the retail and home shopping environment been more in evidence than it is today. The global recession has badly affected many retail organisations, and some well known names have even disappeared from the high street altogether. Whilst, with the dramatic increase in internet usage over recent years, home shopping has grown substantially, the competition that businesses in this sector face has also increased greatly. Hence the need for insightful customer and market intelligence has never been greater.
During the time we’ve worked in these markets we’ve researched a vast array of issues facing retail and home shopping companies, including -
• Customer Acquisition And Retention
• Customer Profiling And Segmentation
• Usage And Attitude
• Customer Satisfaction
• Merchandising/Store Layout/Range Optimisation
• Staff Satisfaction
• Catalogue And Website Evaluation
• New Service Development
• Evaluation Of Marketing/Communications Materials
To discuss your Retail And Home Shopping research needs in more detail, email Nikki Slobodian, Senior Research Executive or call her on +44 (0)113 237 5590.